Case Study: Industry Dive achieves clearer customer intelligence and 40% higher click-throughs with Lytics

How Industry Dive makes a big splash in media

Industry Dive is a digital publisher that runs a dozen+ niche sites (CIODive, EducationDive, HealthcareDive, etc.) reaching millions of readers daily. While its ad- and sponsor-driven model relied on a highly targeted readership, legacy analytics left the company unable to segment audiences by title, region, or content affinity, preventing individualized engagement and limiting value for advertisers.

Industry Dive deployed the Lytics customer data platform to unify reader data and enable person-level insights, smarter content recommendations, and targeted cross-brand promotion. The CDP revealed unexpected audiences (helping retarget a data-security game to tech-interested readers), drove a >40% lift in click-throughs and a surge in CIODive subscriptions, became daily editorial input, reduced external campaign spend, and produced clearer, more personalized reader engagement.

Industry Dive

Robin Re

Vice President of Marketing