Case Study: Electrolux achieves rapid first-party personalization and major conversion lifts with Lytics

How Electrolux went direct-to-customer

Electrolux, the century-old appliance maker, faced a modern marketing problem: after years of selling through channel partners it lacked first‑party relationships with end customers and was hampered by siloed data across APAC & MEA. When COVID-19 closed stores and accelerated the need for a direct‑to‑consumer model, the company needed a technology-driven way to collect behavioral data and personalize experiences quickly.

Working with partner Niteco, Electrolux implemented the Lytics customer data platform to tag content, build behavioral profiles, and power personalized web experiences and retargeting. The changes nearly tripled new‑user web conversions and doubled conversions for existing users, added a “You May Also Like” recommendation that lifted conversions 37.5%, improved Facebook retargeting, and—when combined with Iterable for email—delivered a 26% open rate and 22% click‑through rate, creating a faster, more measurable direct‑to‑consumer capability.

Electrolux

Andy Chang

Marketing Technology Director APAC & MEA