Case Study: Haymarket Media Group boosts targeting and email engagement with Lytics

Haymarket Media Group boosts email clickthrough rates 10x with Lytics

Haymarket Media Group, a major media company with specialized healthcare publications, faced the challenge of truly understanding its highly specialized medical professional readers to deliver relevant content and targeted advertising. While they used basic analytics to track page views, they lacked deep customer intelligence. To gain these insights, Haymarket implemented the Lytics customer data platform.

Using Lytics, Haymarket gained unique insights into reader affinities, allowing for micro-targeted content and ads. This led to a 10x higher clickthrough rate on targeted emails and the discovery of new audience segments. The solution also enabled lookalike audience expansion and personalized on-site experiences like modals. Lytics has become integral to their operations, driving advertising, editorial decisions, and sales, with adoption spreading widely across the company due to its proven value.

Haymarket Media Group