Case Study: Entercom achieves targeted audio advertising and digital growth with Lytics

Entercom drives a 65% sales lift with Lytics

Entercom, a major radio broadcaster, faced intense competition for advertising revenue from digital platforms like Facebook and Google. These competitors offered highly targeted and customizable ad campaigns, a capability historically lacking in the radio industry. To overcome this challenge and digitally transform its advertising approach, Entercom turned to the Lytics customer data platform.

Lytics enabled Entercom to harness its vast first-party data, particularly phone numbers collected from listener interactions, and enrich it with third-party attributes. This solution allowed Entercom to build detailed audience segments for highly targeted marketing, both for its own efforts and for its new Advanced Audio ad platform. The measurable impact was significant, with one campaign for a chain restaurant resulting in a 65% sales lift. With Lytics, Entercom now successfully competes for advertisers that were previously unreachable for the radio industry.

Entercom