Case Study: Leading International Beer Brand achieves first-party customer data capture and 29% email open rates with Lytics

Email open rates are as high as 29%

A leading international beer brand that produces hundreds of beers and ciders across 70 countries faced a data problem: U.S. distribution rules and multiple vendor/agency silos left the parent company two middlemen removed from customers, preventing a clear view of who was buying and undermining targeted marketing efforts. Despite collecting event data, the brand lacked a unified customer profile and needed a way to capture first‑party data to become more data‑driven.

The brand launched a branded eCommerce site (powered by Drizly and Minibar) to capture customer information at the point of transaction and implemented Lytics to ingest, stitch and activate data from events, vendors and the new site. The result: a growing pool of known users used for personalized email, web personalization and enriched Facebook audiences — email open rates as high as 29% for geo‑targeted campaigns and 23% for cart‑abandonment emails, and a 300%+ improvement in Facebook CTR (from 0.5% to 2.1%) — with more sub‑brands now contributing data.