Case Study: AEG Presents achieves personalized, scalable fan targeting and an 80% reduction in campaign time with Lytics

Connecting individual fans with concerts they love

AEG Presents, one of the world’s largest live event promoters running 10,000+ events annually, needed to deliver personalized concert recommendations to millions of fans but struggled with fragmented, unstructured customer data, unreliable fan profiles, and inconsistent targeting across a wide range of venues and tools.

By deploying the Lytics Customer Data Platform to unify internal and external data and build ML-driven fan profiles with artist affinities, AEG automated personalized outreach across channels, cut campaign execution and time-to-market by roughly 80% (with a 30–40% faster email launch), increased relevance to fill more seats at lower cost, and freed ad budget for higher-scale channels.

AEG Presents

Alejandro Arevalo

Director of CRM