Case Study: Comparis achieves personalized customer engagement with Lytics

Comparis doubles email open rates to 49.7% with Lytics

Comparis, a leading Swiss online comparison service, faced the challenge of having customer data spread across the organization, which prevented a unified customer view and hindered personalized marketing. This lack of insight and the technical complexity of data analysis resulted in generic, reactive campaigns. To address this, Comparis partnered with the Lytics customer data platform to gain deeper customer insights and enable personalization.

Using Lytics, Comparis was able to segment its audience and execute highly targeted campaigns. Their first project was a personalized email campaign that achieved a 49.7% open rate, more than double their previous average. Lytics also enabled website personalization, leading to an 80% boost in homepage clickthroughs, a 10% increase in revenue per visitor, and a 3.5x increase in visits to their newsletter subscription page.

Comparis