Case Study: Comparis achieves 2x email open rates and personalized website experiences with Lytics

Comparis and Lytics make online comparison shopping an incomparable experience

Comparis is Switzerland’s leading online comparison site, used over 80 million times a year to shop for cars, mortgages, insurance and more. Despite heavy traffic and trust from users, Comparis struggled with fragmented customer data, an IT-dependent analytics process, and limited customer segmentation—so marketing was largely seasonal, reactive, and the website delivered the same generic experience to all visitors.

By adopting the Lytics customer data platform, Comparis unified behavioral data, scored customer interests, and automated rapid segmentation for personalized emails and site content. The first automated email campaign doubled open rates to 49.7% (some segments exceeded 60%), a modal drove a 6% click rate and a 3.5x jump in subscription-page visits, homepage personalization lifted clickthroughs by over 80% and revenue per visitor by 10%—while democratizing data and enabling continuously optimized, one-to-one experiences.

Comparis

Larissa Ameti

Data Product Owner and Agile Master