Case Study: Access Intelligence boosts professional services 54% and delivers high‑value targeted leads with Lytics' Customer Data Platform

Access Intelligence - Customer Case Study

Access Intelligence is a business-to-business media company that publishes industry-focused content and runs events across sectors like aviation and marketing. Facing a limited, high-value audience and the need to move beyond generic banners and e-blasts, the company needed to personalize subscriber experiences and deliver highly targeted, measurable leads that advertisers would pay a premium for.

They implemented the Lytics Customer Data Platform to unify web, email and event data, merge identities across devices, and build precise audience segments for personalization and advertising. The CDP enabled real-time demos and multi-platform campaigns that produced high-value, small-group lead lists, drove a 54% increase in professional services revenue year-over-year, and positioned Access Intelligence as a strategic marketing partner for advertisers.

Access Intelligence

James Capo

VP Business Development