Case Study: AgFirst Farm Credit Bank halves requesters and streamlines project intake with Lytho (inMotion ignite)

With inMotion ignite, AgFirst was able to end the free-for-all and streamline project intake

AgFirst Farm Credit Bank, part of the national Farm Credit System, supports rural communities and 20 Associations across the eastern U.S. Its 10-person creative team handles over 4,000 projects a year but struggled with chaotic project intake from as many as 140 requesters, poor collaboration across geographies, and limited visibility into KPIs required by their Board as they shifted toward more digital, campaign-driven work.

By implementing inMotion ignite, AgFirst built controlled, custom intake forms, consolidated requesters (cutting internal requesters by 70% and halving total requesters), and centralized communication with threaded comments and a collaborative dashboard. The platform’s reporting tools and strong customer support improved KPI reporting, workflow transparency, and cross-team collaboration—helping the team become more agile and data driven.

AgFirst Farm Credit Bank

Brittany Wilt

Web Developer and Designer