Case Study: University of Kentucky achieves award-winning content outcomes with Lytho

University of Kentucky Takes the Crown for Content Outcomes

The University of Kentucky’s Athletics Creative Services Office needed a way to give women’s basketball star Rhyne Howard the recognition she deserved and build stronger fan awareness during the 2018–2019 season. Using Lytho to manage the campaign workflow and approvals, the team launched a three-year #CrownHer creative effort across posters, social media, flyers, and campus graphics.

With Lytho, the University of Kentucky coordinated stakeholders across marketing, ticketing, and compliance and helped drive major engagement. The campaign generated 3 million social media impressions, packed Rhyne’s final home game, and contributed to a season of huge momentum, including an SEC Championship and Howard becoming the No. 1 overall pick in the 2022 WNBA Draft. The campaign also earned Lytho’s 2022 Best Content Outcomes Winner award.

University of Kentucky

Lakia Bailey

Assistant Creative Director