Case Study: Ladies Professional Golf Association achieves streamlined creative workflow and faster, clearer proofing with Lytho (inMotion ignite)

The Four Features in Inmotion Ignite That Help the Lpga Keep Swinging

The LPGA’s 12‑member distributed in‑house creative team supports global tournaments and brands across multiple continents, producing print, web, and video work at high volume. Faced with 1,634 requests and 1,774 closed projects in a year, the team needed a streamlined, end‑to‑end creative workflow because their legacy system was built for task management, not creative work — creating problems with non‑collaborative intake, slow project setup, and chaotic proof reviews.

They implemented inMotion ignite, using dynamic intake forms, 100+ project and route templates, an intuitive online proofing system, and shared reporting. The platform cut project setup to “three clicks,” centralized feedback and approvals, and gave real‑time visibility to stakeholders; over the past year the team submitted 5,535 proofs (averaging two versions over three days) and created 124 reports, improving accountability and enabling the team to scale with the organization.

Ladies Professional Golf Association

Brad Boyd

Art Director and Senior Technical Director