Case Study: Texas Roadhouse achieves 2x efficiency and consistent brand management across 623 locations with Lytho

Texas Roadhouse Doubles Efficiency, Managing Three Brands Across 623 Locations

Texas Roadouse, a US-based steakhouse chain managing three brands across 623 locations and more than 68,000 employees, faced scattered brand assets and inconsistent execution. Without a central asset manager, teams and franchisees spent hours hunting for files and couldn’t reliably access the latest approved materials, making brand consistency across hundreds of locations difficult to achieve.

By implementing Lytho Digital Asset Management as a single brand portal, Texas Roadhouse centralized approved assets, enabled in-depth search and tagging, and used Create+Publish to produce localized materials quickly. The result: one portal for all assets, consistent brand application across locations, improved team synergy, and a reported 2x gain in efficiency.

Texas Roadhouse