Case Study: Segway achieves consistent brand management and easy digital asset access with Lytho

Segway Balances Brand Consistency and Easy Access to Digital Assets Using Lytho

Segway, a global producer of self-balancing electric vehicles, needed a better way to manage decentralized marketing across its new European headquarters in Amsterdam. With digital assets, product information, and brand materials spread across offices, distributors, agencies, and other partners, Segway struggled to maintain brand consistency and timely access to content. Lytho provided a digital asset management (DAM) solution to centralize these resources.

With Lytho, Segway created a searchable brand portal and content hub where stakeholders can access, edit, and store assets in one place. The solution enabled automated templates, easier distributor use, and a reliable audit trail, improving workflow efficiency and brand guideline compliance. As a result, Segway reported that all distributors are using the marketing content hub and that brand guideline usage has improved.

Segway