Case Study: San Francisco Travel streamlines content workflow and boosts team collaboration with Lytho (DivvyHQ)

San Francisco Travel Sets New Agenda For Content Marketing Management

San Francisco Travel, the destination marketing organization promoting the Golden City to some 24 million annual visitors, runs a 20-person marketing team that produces 5–10 editorial pieces weekly across four topical pillars. The team struggled with siloed workflows and fragmented Google Docs—notifications were missed, stakeholders weren’t always included, and content often fell through the cracks, culminating in published pieces that omitted important partners.

After a trial and quick migration to DivvyHQ, the team centralized planning and publishing in one platform. DivvyHQ’s status notifications, in-platform commenting, reduced reliance on email, and multi-calendar architecture became the content hub, eliminating much of the chaos and markedly improving workflow, communication and stakeholder coordination.

San Francisco Travel

Dan Rosenbaum

Senior Manager of Content and Social Media Marketing