Case Study: Marketing Insider Group achieves streamlined content operations and scalable publishing with Lytho

Marketing Insider Group - Customer Case Study

Marketing Insider Group, led by Michael Brenner, launched a Content Builder service delivering 2–4 blog articles per week per client and quickly found their schedules, writers, and client calendars became unmanageable. They needed a centralized, native calendar and workflow tool that could handle bulk planning, multiple contributors, and client approvals on a small agency budget.

After a demo they implemented DivvyHQ, using its customizable workflows, bulk content import, filtered calendar views, parking-lot staging, and WordPress publishing, supported by responsive customer service. The platform streamlined onboarding and production, kept deadlines visible and projects moving through review and approval, and enabled the team to consistently deliver quality content on time while scaling the service.

Marketing Insider Group

Michael Brenner

Chief Executive Officer