Case Study: Luna Park Sydney achieves streamlined multi-campaign content planning with Lytho's DivvyHQ

Keeping Lunatics in the Content Loop Luna Park Finds Success with DivvyHQ

Luna Park Sydney, an iconic amusement park, was struggling to coordinate a growing volume of multi-channel content with a small marketing team. Editorial calendars lived in multiple spreadsheets and post‑its, which made planning, repurposing and spotting overlapping messaging difficult and inefficient.

They adopted DivvyHQ to centralize planning and task assignment with shared calendars and advanced filtering. Within three months the team was able to plot and execute overlapping campaigns (holiday promotions, a new attraction launch, dining and Halloween events, 80th anniversary activities and partner competitions) with clearer workflows, faster publishing and more consistent, non‑conflicting multi‑channel messaging.

Luna Park Sydney

Kimberley Brien

Marketing Project Manager for Strategy & Development