Case Study: Wolf & Company, P.C. achieves streamlined creative workflow and higher project output with Lytho (inMotion ignite)

How the Wolf & Co. Creative Team Built and Transformed their Internal Agency with Creative Workflow

Wolf & Company, a Boston-based Top 100 accounting firm, restructured its in-house marketing team into an internal agency to support aggressive growth goals and retain talent. Led by Chelsea Pritchard and Melissa Magerer, the team struggled with manual project management—spreadsheets, email proofs, no real-time status, inconsistent processes, and limited reporting—which constrained creative output and made it hard to demonstrate capacity to leadership.

They implemented inMotion ignite to centralize work, automate templates, and capture start-to-finish records. The platform enabled real-time collaboration, reduced inbox overload, improved visibility and stakeholder expectations, and unlocked reporting that supports resourcing decisions. As a result, the team now completes 500+ projects a year, has brought more design work in-house, and gained the trust and autonomy to pursue higher-value, more creative work.

Wolf & Company, P.C.

Melissa Magerer

Senior Marketing Operations Specialist