Case Study: Sheetz cuts creative requests by 98% with Lytho

How Sheetz Thrives in High Traffic With Lytho

Sheetz, a convenience store operator with more than 670 locations and 200+ internal stakeholders, was struggling with a flood of repetitive creative requests that overwhelmed its 25-person team. Logos, store signage, and social graphics arrived through emails and ad hoc forms, leaving little visibility into demand and making prioritization difficult. Sheetz needed a better way to manage intake and free up creative bandwidth, and turned to Lytho for help.

Lytho implemented a self-service Brand Center and a structured intake process with standardized request templates, effort fields, and workload dashboards. This gave stakeholders instant access to common assets and helped the team manage requests more efficiently. Within 30 days, Sheetz reduced creative requests by 98%, enabling its team to focus more on strategic brand and campaign work while also publishing final assets into the DAM for easy reuse.

Sheetz

Lauren Gerard

Brand Design Project Manager