Lytho
61 Case Studies
A Lytho Case Study
Delta Vacations’ marketing team, led by Dana Wyatt, was bogged down by manual processes and email-based requests that left creatives without clear briefs, visibility, or accountability. These roadblocks created confusion, slowed production and made it difficult to track the status and level of effort for projects.
They implemented inMotion, a creative workflow platform that standardized briefs, clarified LOE, and gave teams task lists and deadlines. The result: greater transparency and confidence, creatives able to focus on work, faster turnaround and responsive support — cutting the team’s production schedule in half.
Dana Wyatt
Manager, Marketing Services