Case Study: Georgia Power streamlines enterprise creative reviews and proves ROI with Lytho

Georgia Power Energizes Their Creative Workflow With Lytho

Georgia Power’s in-house creative team manages more than 3,000 projects a year across digital, print, photo, video, and design, supporting both internal campaigns and a brand experience for 7,000 employees and 2.7 million customers. Before Lytho, their review process was fragmented across email and disconnected tools, making it hard to track approvals, keep stakeholders aligned, and avoid lost feedback.

Georgia Power implemented Lytho to create a more structured, two-phase review workflow: internal creative and brand reviews first, followed by broader business partner feedback. With Lytho, the team gained clearer visibility, reduced rework, spotted bottlenecks faster, and used reporting data to improve planning and prove ROI to leadership, helping them better allocate resources and focus on higher-impact work.

Georgia Power

Melissa Bowers

Creative Project Manager