Case Study: Edward Marc Brands achieves faster approvals, clearer feedback, and zero reprints with Lytho

Edward Marc Brands - Customer Case Study

Edward Marc Brands is a Pittsburgh-based, family-owned manufacturer, wholesaler, and retailer of chocolate and ice cream with multiple national brands. Its in-house creative team handles complex packaging and marketing for many SKUs, requiring reviews from 7–10 stakeholders; the old process relied on printed proofs, hallway conversations, and manual tracking, which caused missed feedback, printing errors, and approval cycles that took 2–3 weeks.

The team implemented inMotion’s online proofing and automated routing to centralize feedback and create an audit trail. The intuitive review environment (including @mentions) made it easy for non-technical stakeholders to collaborate, eliminated reprints, and cut approval times from weeks to 2–3 days, accelerating time to market and improving quality control.

Edward Marc Brands

Jamie Orndorff

Project Manager