Case Study: Underwriters Laboratories achieves streamlined content management and faster publishing with Lytho

DivvyHQ Offers Wake-Up Call for UL Marketing Team

Underwriters Laboratories (UL), the century-old safety science company behind the Prospector® raw materials search engine, faced a chaotic content operation when Angie Pedersen joined in 2016. Responsible for assigning, editing and posting about 20 blog pieces a month from a 10-person team, she inherited scattered blog and social content workflows and one-dimensional Google Sheets that made tracking, assigning and scheduling difficult.

Pedersen fully adopted DivvyHQ’s content marketing platform, centralizing calendars, tasks, content drafts, images and team notes while using quick-edit overlays and social publishing integrations to streamline promotion. The result: a single, visible workflow that shows who, what, when and where content is published, faster coordination across the team and greater confidence that posts and social promotions go out on schedule.

Underwriters Laboratories

Angie Pedersen

Underwriters Laboratories