Case Study: Choice Hotels halves promotion time-to-market (10→5 days) with Lytho (inMotion approval management)

Choice Hotels International Easily Manages the Creative Approval Process with inMotion

Choice Hotels International needed faster promotional turnarounds to boost occupancy but faced delays from bottlenecked review and approval workflows across multiple brands and creative teams. Managing and tracking reviews was slow and error-prone, which pushed promotions past optimal publishing windows.

inMotion centralized all content in a cloud review workspace with an intuitive interface and markup tools, enabling reviewers to share feedback, cut email threads and meetings, and rely on automated routing and notifications to move projects through the pipeline. The result: time-to-market for promotions dropped from 10 days to 5, costly mistakes were reduced, and shareholder returns improved.

Choice Hotels

Jennifer Hoff

Manager of Production