Case Study: Cell Signaling Technologies speeds time-to-market and reduces revisions with Lytho (inMotion)

Cell Signaling Technology improves product time to market with inMotion

Cell Signaling Technology (CST), a 400+ employee biotech firm that supplies research antibodies and reagents, faced repeated product release delays because its 25-person communications team struggled to manage review of dozens of complex health and safety labels and collateral. Time‑strapped scientists, a cumbersome manual proofing process, and as many as 30–40 concurrent labels (with over 50 projects running) led to long feedback cycles, frequent conflicting markups, and lost administrative hours.

CST implemented inMotion to automate project intake, online proofing, and review routing, giving reviewers a single portal to annotate proofs, see each other’s comments, and track status in real time. The result was fewer revision rounds, a reduced administrative burden for the communications team, and a 20% faster time to market, with immediate improvements in review speed and workflow visibility.

Cell Signaling Technologies

Kim Anderson

Marketing Operations Manager