Case Study: Big Y achieves organized creative workflows with Lytho

Big Y Foods Reaps Big Benefits Using Lytho for All Creative Work

Big Y Foods needed a better way to organize creative work and keep marketing teams aligned as multiple designers worked on different parts of campaigns. Big Y used Lytho’s Creative Operations Platform, including Workflow and Digital Asset Management (DAM), to manage marketing requests, store final files, share assets with partners, and house brand guides.

With Lytho, Big Y funneled all marketing work through one system, improving collaboration and helping everyone stay on the same page. The team also used Lytho’s Dot Tool in Review + Approval to leave precise, clearly targeted feedback and @mention the right people, resulting in more efficient reviews and better organization across creative projects.

Big Y

Kathryn Bunnell

Creative Projects Coordinator