Case Study: Vestd boosts user engagement and product insights with Lyssna

User engagement soars after Lyssna survey shapes the Annual Notification Process for Vestd

Vestd, a UK-based share scheme and equity management platform, needed an affordable and user-friendly way to build its UX research function from scratch. With a small product team and no existing research tools, UX Researcher Tom Alcock looked for a cost-effective alternative to more expensive platforms like UserTesting that could support customer surveys, prototype testing, and broader product research.

Lyssna provided Vestd with a simple, flexible research platform for surveys, prototype tests, recordings, and participant recruitment. Vestd used Lyssna to gather feedback on its annual notification process, helping shape a new design that launched before the 2024 season and performed better than the previous year. The result was a 31% increase in customers using the feature year over year, along with longer task completion time that suggested users were reviewing information more carefully before submitting to HMRC.

Vestd

Tom Alcock

UX Researcher