Case Study: The Economist Group achieves faster, data-driven design decisions with Lyssna

The Economist Group - Customer Case Study

The Economist Group, a global media company launching new products and entering unfamiliar markets, needed a fast, low-cost way to validate design decisions and avoid costly assumptions. To get actionable user feedback early, their teams adopted Lyssna’s user research/usability testing platform to quickly test designs with real users before locking in choices.

Using Lyssna, The Economist Group ran more than 100 quick tests (one visual test showed 72% of users preferred Option A), enabling teams to resolve contentious design choices with data rather than opinion. The result was faster, more confident decisions, wider cross-team adoption (design, product, marketing), stronger stakeholder buy-in, and measurable time and cost savings thanks to Lyssna’s rapid, affordable testing.

The Economist Group

Ron Diorio

Vice President Innovation & New Products