Case Study: Joom improves UX and develops a winning tagline with Lyssna

Joom's journey to enhanced UX and a winning tagline

Joom, the international marketplace operating mainly in Europe, used Lyssna to improve its UX research process. The team needed a fast, reliable way to test ecommerce mockups and solve smaller usability questions without running long qualitative studies.

With Lyssna, Joom ran usability, concept, preference, prototype, first-click, and messaging tests, plus interviews and participant recruitment. Lyssna helped the team quickly validate design and marketing decisions, including choosing the “Pay Less, Buy More” tagline, which improved brand consistency; Pavel also noted that some studies could be completed in under 24 hours thanks to Lyssna’s panel speed and transcription features.

Joom

Pavel Semenov

Head of Research