Case Study: STAYERY saves millions by testing with Lyssna

How STAYERY potentially saved millions by testing with Lyssna

STAYERY, a serviced apartments company expanding across Europe, needed a reliable way to validate customer journey and design decisions before scaling. As it prepared to grow from seven properties in Germany, the team wanted to avoid costly mistakes in areas like guest access, booking visuals, and on-property experience. They turned to Lyssna for fast, user-centered testing and feedback.

Using Lyssna, STAYERY ran preference tests, copy tests, image tests, and surveys with both the Lyssna panel and their own guests to gather quick, high-quality insights. The results helped them make better product and marketing decisions, including on electronic lock preferences—an important decision that could have cost around €1,000 per lock. By spending about €200 on Lyssna instead of committing to expensive hardware too early, STAYERY potentially avoided millions in unnecessary costs while improving the guest experience.

Stayery

Eveline Moczko

Head of Product