Case Study: Ooma achieves faster, objective design insights with Lyssna

How Ooma uses the Lyssna research panel to get valuable feedback for making design decisions

Ooma, a telecommunications company serving residential and business customers, needed a faster, more objective way to validate design decisions and assess how intuitive its interfaces felt. The design team also wanted access to high-quality research participants, since previous tools had produced low-quality respondents and unreliable feedback.

By switching to Lyssna and using its research panel alongside prototype and preference testing, Ooma was able to recruit vetted participants, run tests quickly within its two-week sprint cycle, and get clear results like heatmaps, time-on-task, and success-fail metrics. With Lyssna, the team could settle internal debates and make stronger design recommendations—for example, a color option that was expected to rank third actually won by a wide margin, helping Ooma justify the final choice with data.

Ooma

Kevin Dyck

Manager of UX & Product Design