Case Study: Nav improves user research quality with Lyssna

How Nav boosted the quality of their research with Lyssna's Screeners

Nav, a company that helps small businesses manage credit and financial well-being, needed a better way to run quantitative research on its site usability and customer needs. Senior Director of CX Jenn Wolf and her team wanted to reach the right small-business audience and refine targeting more precisely within that group, so they turned to Lyssna and its research platform, including the Screeners feature.

With Lyssna’s Screeners, interviews, and participant panels, Nav was able to narrow audiences to a more granular level and gather more relevant, higher-quality insights. The team now runs at least one test and one interview cycle per month, has reduced the number of research tools they need, and can conduct research more efficiently and cost-effectively with a small team.

Nav

Jenn Wolf

Senior Director of CX