Case Study: FORM boosts engagement and sales with Lyssna

How FORM boosted engagement by 89% using Lyssna

FORM, a company that makes smart goggles for swim training, used Lyssna to help its team move past internal bias, speed up decision-making, and get regular validation from real customers. With experts across the business holding different views on what would work best, FORM needed a fast, affordable way to test ideas against feedback from its target market of swimmers and triathletes.

Using Lyssna’s research panel, preference testing, and easy-to-launch surveys/usability tests, FORM built a repeatable customer feedback loop and quickly validated campaign and product ideas. The results were strong: 89% longer average engagement time, 3.4x more sessions per user, a 27% higher engagement rate, 80% of visitors engaging with the campaign page, and email click-through rates reaching up to 4%, with clear sales impact.

FORM

Blaze Jemc

Director of eCommerce