Case Study: charity: water speeds up creative decision-making with Lyssna

How charity: water speeds up creative decision-making with Lyssna

Charity: Water, the nonprofit focused on providing clean, safe drinking water worldwide, needed a faster way to evaluate creative before launching paid media campaigns. Their team had plenty of strong assets but wanted to avoid wasting budget on the wrong concepts, while also getting feedback from audiences beyond their superfans. They turned to Lyssna and its preference testing tool to pretest ideas quickly and more reliably.

Using Lyssna, Charity: Water gathered real-world feedback on creative concepts from targeted audience segments, helping the team make data-backed decisions before spending heavily. The result was greater confidence in which assets to run, faster creative decision-making, improved top-of-funnel performance, and lower bottom-funnel acquisition costs. Lyssna also helped support a more scientific approach to brand and marketing strategy.

Charity: Water

Brady Josephson

VP of Marketing & Growth