Case Study: Busuu Achieves Faster Creative Validation with Lyssna

How Busuu uses Lyssna to validate creative concepts

Busuu, a leading language learning platform, needed a faster and more reliable way to validate creative concepts and key messaging with its target audience. The team had been relying on internal email A/B tests, but they were difficult to set up, tied to live campaigns, and didn’t explain why users preferred one option over another. Busuu turned to Lyssna to get quicker answers and deeper insight into audience preferences.

Using Lyssna’s preference tests, five second tests, card sorts, and access to the Lyssna research panel, Busuu was able to test earlier in the creative process with target users similar to its real audience. With Lyssna, the team built data-backed narratives before creating assets, saving time, resources, and cost while reducing pushback from decision-makers and increasing trust in their methodology. The improved process also attracted interest from other teams at Busuu.

Busuu

Tina Vifor

Head of Creative Communication