Case Study: ENMAX improves customer experience with Lyssna

Enmax - Customer Case Study

ENMAX, a Calgary-based electricity and natural gas provider serving over half a million people and businesses in Alberta, needed a better way to test website navigation, wireframes, concepts, and mock-ups to improve customer experience, product sign-ups, and loyalty. To support its Brand, Web and Advertising team, ENMAX adopted Lyssna, formerly UsabilityHub, for user testing.

Using Lyssna, ENMAX ran a range of tests from complex navigation studies to simple preference testing, helping the team make more informed design decisions and optimize the performance of enmax.com. The vendor’s fast turnaround was especially valuable, with the team noting they could receive 100 responses within an hour, and that the tool significantly improved the customer experience.

Enmax

Sonia Taylor Crichton

Manager Brand, Web and Advertising