Case Study: Organon achieves faster promo material tagging and content orchestration with Lyriko Tagging

Organon Pioneering a New Era in Content Management with Lyriko Tagging

Organon, a global healthcare company, faced a significant challenge in managing its promotional materials. Their content in the Veeva PromoMats system had inconsistent or missing tags, making it difficult to search for materials, monitor what was shared with healthcare professionals, and personalize content. This manual tagging process was historically very time-consuming. Organon partnered with vendor Lyriko and implemented its automatic Content Tagging module to overcome these limitations.

Lyriko's solution used artificial intelligence to automatically assign accurate semantic tags to over 30,000 promotional materials in different languages and formats, achieving a 98% accuracy rate. This automated process saved countless hours of manual labor. The integration with Veeva PromoMats allowed Organon's teams to easily find and reuse content, monitor shared materials, and better personalize engagement with healthcare professionals. Lyriko's services enabled Organon to enhance its content orchestration and customer engagement across more than 60 markets.

Organon

Claudio Cipriani

Global Omnichannel Strategy Lead