Case Study: Novo Nordisk improves content visibility and searchability with Lyriko Image Tagging

Novo Nordisk Revolutionizing Content Visibility with AI-Driven Lyriko Image Tagging

Novo Nordisk, a global healthcare company, faced a significant challenge in managing a vast library of untagged product images within its Veeva Vault PromoMats system. This lack of organization made it difficult for their marketing teams to efficiently search for and repurpose vital content. To solve this, they partnered with Lyriko to implement its AI-powered image tagging service.

The Lyriko platform was custom-trained to automatically tag images with both standard and custom tags, including specific product identifiers. This solution delivered impressive results, including 97% accuracy for general tags and 85% for custom object detection. For Lyriko, this dramatically enhanced content visibility and searchability, significantly reducing the time their marketing team spent finding assets and establishing a solid data foundation for future AI initiatives.

Novo Nordisk

Michael Halyk

Senior Manager of Content Processes and Innovation