Case Study: WakeMed Health & Hospitals triples mental health registrations with Lyra Health

WakeMed triples mental health registrations with Lyra Health

WakeMed Health & Hospitals, a large nonprofit health system, sought to provide timely and confidential mental health care to its 13,000+ employees. The challenge was to increase engagement with these resources, particularly among a clinical workforce that is difficult to reach and often has concerns about privacy.

The solution, implemented by Lyra Health, involved a multi-faceted approach led by Lyra's outreach and marketing. This included external email campaigns to ensure confidentiality, creative on-site engagement like PC lockscreen messages and badge-backers, and rapid critical incident support. As a result of partnering with Lyra, WakeMed tripled employee registrations for mental health care and achieved its highest registration numbers in history, while also building a culture that prioritizes caregiver well-being.

WakeMed Health & Hospitals