Case Study: Westmar Lofts drives over $400,000 in signed leases with LYFE Marketing

Westmar Lofts - Customer Case Study

Westmar Lofts is an Atlanta off-campus student housing property for Georgia State and Georgia Tech students. After more than a year and four months with its @WestmarLofts Twitter account, it had only 169 followers, and it turned to LYFE Marketing for help building a real organic following that could drive leases.

LYFE Marketing launched the @WestmarStudents Twitter page to connect with students from major colleges and universities in Atlanta, with goals of growing followers organically, improving online customer service, and increasing retention. The effort generated 9,676 new followers, 123 new leases, 21,631 conversations, and 600% more web traffic, resulting in over $400K in signed leases from social media.

Westmar Lofts

Joshua Parham

Property Manager