Case Study: Mortgage Markets CUSO boosts Instagram reach with LYFE Marketing

Mortgage Markets CUSO boosts Instagram reach by 248% with LYFE Marketing

Mortgage Markets CUSO, a digital mortgage service provider, partnered with LYFE Marketing to overcome challenges with their organic social media presence. The customer was experiencing limited engagement and visibility, particularly on Instagram, and had been unsatisfied with the templated content from five previous marketing agencies. Their objective was to increase brand visibility and generate leads without relying on paid advertising.

LYFE Marketing implemented a comprehensive social media strategy that included a complete content overhaul with a mix of educational, promotional, and entertaining posts tailored for each platform. The solution focused on platform-specific optimization, consistent scheduling, and performance monitoring. This approach delivered significant results for the customer, including a 248% increase in Instagram reach and a 90.7% increase in Instagram views, with the majority of reach coming from non-followers. LYFE Marketing's work also drove a 41.2% increase in Facebook reach and substantial growth on LinkedIn.

Mortgage Markets CUSO