Case Study: Eat Below The Red Line achieves 168 website purchases with LYFE Marketing social media ads

A LYFE Marketing Case Study

Eat Below the Red Line drives 168 website purchases with LYFE Marketing

The customer, Eat Below the Red Line, which helps individuals with chronic diseases adopt a plant-based diet, needed to generate leads for its affordable introductory plan to upsell customers to more expensive programs. They partnered with vendor LYFE Marketing and used its social media advertising services to achieve this goal.

LYFE Marketing implemented a strategy focused on leveraging the client's engaging video content to build interest through video views and event responses. This created a large retargeting audience for conversion campaigns. This solution drove 168 website purchases in just one month from two campaigns, providing Eat Below the Red Line with a strong base of leads to successfully upsell.


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