Case Study: Bill DeWees achieves 398 website leads with LYFE Marketing social media advertising

A LYFE Marketing Case Study

Bill DeWees generates 398 website leads at $1.89 CPL with LYFE Marketing

LYFE Marketing worked with Bill DeWees, who offers voice-over training, to increase his brand awareness and generate more qualified leads for his classes by establishing him as a trusted professional.

The solution involved targeted social media advertising. LYFE Marketing created a traffic campaign with two ad sets focused on different age demographics, targeting users interested in radio and performing arts who also had a specific household income. This strategy, using single-image ads, generated 398 website leads over one month with a cost per lead of just $1.89 and a monthly budget of $753.


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