Case Study: Selligent Marketing Cloud achieves actionable embedded analytics with Luzmo

How Selligent gives marketers insights inside their marketing platform with advanced, actionable dashboards

Selligent Marketing Cloud, a leading European marketing automation software company, faced the challenge of providing its diverse, non-technical marketer users with more flexible and self-service analytics. Their existing dashboards were insufficient, as customers wanted the ability to easily explore data and create their own insights to adapt to rapidly changing business strategies without requiring specialized technical skills or extensive training.

The company implemented the Luzmo embedded analytics platform to create a new double reporting layer. This solution included pre-built dashboards for all clients and a white-label, self-service dashboard editor for premium users, which was noted for its exceptional ease of use and flexibility. As a result, Selligent empowered its marketers to independently build dashboards and gained a significant monetization opportunity by offering the editor as a paid add-on, setting themselves apart with innovative, actionable analytics integrated directly into their platform.

Selligent Marketing Cloud

Cedric Spaas

Consumer Intelligence Manager