Case Study: Field & Concept digitalizes field marketing reporting with Luzmo

How Field & Concept uses Luzmo's embedded analytics to digitalize the field marketing sector and offers its customers insights in one glance

Field & Concept, a field marketing agency for major brands, faced the challenge of providing fast, interactive, and transparent reporting to its clients. Their existing manual analysis and periodic business reviews were too slow, preventing customers from getting real-time insights from their data. This led them to seek a solution from Luzmo, an embedded analytics platform.

Luzmo provided an interactive dashboard solution that was seamlessly integrated into Field & Concept's customer portal in just one month. This gave clients real-time access to key KPIs, from sales results to team performance, enabling faster decision-making and greater transparency. The result was unanimously positive feedback from customers, who gained a much better and faster grip on their field marketing activities, solidifying Field & Concept's brand promise of transparency.

Field & Concept

Cyr Provost

Commercial Director