Case Study: 24sessions proves ROI and reduces churn with Luzmo embedded analytics

Building a Business Case for Embedded Analytics at 24sessions

24sessions, a video engagement platform now part of MessageBird, was facing the challenge of customer retention. They needed to prove the return on investment of their video software to clients in less digitalized industries by providing measurable proof of their platform's impact and the time saved using video meetings. To solve this, they turned to the vendor Luzmo for its embedded analytics platform.

By implementing Luzmo's solution, 24sessions was able to quickly build and embed white-labeled analytics dashboards directly into their product. This provided them with the tools to show tangible results, such as saving one of their largest financial clients up to 20 minutes per meeting. As a result, Luzmo's embedded analytics helped 24sessions significantly reduce the risk of churn for their enterprise customers by making them happier, more engaged, and more likely to use the product.

24sessions

Joram Schuurman

Customer Success Manager