Case Study: Philips Sonicare achieves engaging kids' brushing habits with Luxoft

Philips Sonicare - Customer Case Study

Philips Sonicare partnered with Luxoft to create Philips Sonicare for Kids, an end-to-end healthcare mobile app development project with Motivational UX™. The challenge was to build a connected brushing experience for children that would encourage them to brush proactively, teach proper technique, and provide evidence that the companion app delivered meaningful engagement value for an FDA-regulated medical device.

Luxoft designed a playful, data-informed solution centered on Sparkly, a character that motivates kids to follow guided brushing twice a day while the app provides real-time coaching and a parent dashboard. The result was a more engaging brushing routine that helped children brush independently, gave parents COPPA-compliant visibility into brushing habits, and turned oral care into a lasting healthy habit.

Philips Sonicare