Case Study: Leading Media & Entertainment Company achieves precise addressable TV ad monitoring with Luxoft

Leading Media & Entertainment Company - Customer Case Study

Leading Media & Entertainment Company turned to Luxoft to improve monitoring for its addressable TV advertising initiative. As viewers spread across more devices and content sources, the client needed a more reliable way to detect issues across the ad delivery chain and maintain service quality.

Luxoft built a real-time ad monitoring system that turned set-top boxes into sensors, collected events from related software components, and exposed results through RESTful web services and a browser-based interface. Luxoft delivered a fully functional application in four months and a stable production system in five more, enabling faster problem detection, higher reliability, and more precise targeting of millions of homes.