Case Study: Telco achieves $300M revenue growth with Luxoft's personalized customer behavior insights solution

Increased revenue for a leading communications company by $300 million, with measured results of improved customer experiences

Luxoft helped Tier 1 Telco, a leading communications company, address the challenge of delivering highly individualized, real-time content across multiple channels to millions of subscribers. The goal was to increase sales and revenue while reducing OPEX and churn, attracting new customers, and improving customer engagement and lifetime value.

Luxoft implemented a big data, AI, and machine learning-based targeted advertising solution using AWS, streaming analytics, propensity modeling, and a recommendation engine to analyze customer behavior and deliver dynamic content in real time. The result was a significantly improved customer experience and more relevant content, contributing to an increase of more than $300 million in revenue, while also lowering churn and improving customer satisfaction.