Case Study: Philips Oral Healthcare achieves smarter brushing and better technique with Luxoft

Harnessing unprecedented insights and technological advancements for better health

Philips Oral Healthcare, the leader in consumer oral healthcare products, wanted to create a best-in-class connected toothbrush experience for adults that would set a new standard for daily brushing. Working with Luxoft, through its design and innovation arm Smashing Ideas, the company aimed to combine technology, research, insights, and big data into a smarter Philips Sonicare brush and mobile app.

Luxoft delivered a research-led, end-to-end product strategy and mobile healthcare app built around real user testing, including interviews, focus groups, prototypes, and contextual inquiry. The solution provided real-time, personalized brushing guidance and improved user engagement: 90% of surveyed users said the feedback helped them brush with better technique, 95% said it was the most effective product for building healthier brushing habits, 77% felt more motivated to brush, and average brushing time increased by 6% from 1.88 to 2.0 minutes.

Philips Oral Healthcare